GooTube Rivals Yahoo and Viacom Join Hands

Enemy's Enemy becomes a great friend. This saying has been characterized by the latest deal between Viacom, which filed a $1 Bn lawsuit against YouTube, and Yahoo which is Google's biggest rival in search advertising space.

According to a CNet News, Yahoo and Viacom have signed a multiyear deal in which Yahoo will serve sponsored search and contextual ads on all 33 Viacom sites including MTV Networks' VH1 and Comedy Central. The deal will get real big one once Yahoo gets all the 140 Viacom sites worldwide which is also a possibility.

Yahoo is really hitting hard on its chief competitors i.e. Google and Microsoft with these deals like this and taking away their key executives as in the case of TellMe Networks.