Panama Seems To Be Working For Yahoo

With Panama, Yahoo seems to have found the right formula which is making its users click on the sponsored ads. According to AQuantive Research, the Click Through Rate (CTR) of Yahoo ads have increased by 10% after the introduction of new software. Panama seems to be throwing more relevant ads in front of the search audience leading to a higher CTR.

Yahoo is promoting the search marketing service heavily to the small businesses by offering an advertising credit with its hosting plans.

Yahoo which saw the sales growth in 2006 dipping to the lowest level in five years. Now powered with Panama, Yahoo should be able to cover up the gap with Google which is undisputed leader in Search and Contextual marketing at this point in time.

The success of Panama will certainly have a positive impact on Yahoo's revenue and the company may see a 20% increase in the revenue from search marketing in the second half of this year, according to UBS AG analyst Ben Schachter.

Yahoo had put in a lot of stake on Panama project which seems to be showing results now. The new challenge which lies ahead of Yahoo is Google's launch of PPA ads which look more attractive to advertisers.

Yahoo! To Join The Video Sharing Race

Yahoo will roll out video sharing within the Yahoo site in the next six months. Terry Semel made this announcement during the AdAge's 360 Degree Media Conference and said that the future of online video is not just clips.

On the burning issue of copyright violation in the video sharing space he said that Yahoo will keep maintaining its high regard for honoring copyright. He gave an example of Zinedine Zidane’s headbutt clipping which did not appear on Yahoo before they took permission from FIFA even though Yahoo was their official partner.

Full points to Yahoo on this from me. I think this is the way that a video sharing service should operate; respecting the copyright laws. But it raises another question i.e. how do they plan to stop users from uploading non-licensed material. YouTube has not been able to do it yet. Certainly has the ability to remove the copyright material from their site but even that is difficult for them to do simply because of the number of such clippings.

Is there a specific method which they will adopt to prevent such clippings to be uploaded on Yahoo network?

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