Thursday, March 22, 2007

At What Time People Watch Videos Online?

What time of the day, you are most likely to watch a video online on a weekday? If you are a U.S. resident, then it has to be between 5:00 p.m. and 8:00 p.m. As per the latest comScore report, they have analysed the online video consumption pattern of the U.S. residents and have found:

1. Online video are viewed more during weekdays than the weekends.
2. Weekday Primetime hours for online videos are 5:00 - 8:00 p.m.
3. Weekend Primetime hours are 7:00 - 11:00 p.m.

Here are some other statistics on online video from the same report which shows the explosive growth in online video consumption.

With online video becoming popular day by day, this can prove to be a very helpful information for the advertisers who want to complement online advertising with T.V. advertising. Since the primetime block for online video precedes the T.V. primetime block of 8:00 p.m. - 11:00 p.m., advertisers will be able to better channelize their efforts and use a mix of online and T.V. advertising.

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